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Calvin Epoxy cover
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Case study · Construction

Calvin Epoxy.

Brand Identity

Calvin Epoxy specialises in epoxy flooring and construction solutions. The identity goes to the source: the chemistry that makes the material strong.

The hexagonal badge references the benzene ring at the heart of epoxy chemistry, and the interlocking grid inside it mirrors the cross-linked polymer matrix that gives cured epoxy its strength. A C and an E are folded quietly into the monogram.

For those who know the material it rewards a second look; for everyone else it simply reads as industrial and authoritative. Letterpress stationery and a burnt-wood stamp give the launch set a tactile, workshop-grade finish.

The strength is in the structure.

Calvin Epoxy hexagonal logo
Letterpress Calvin Epoxy lockup in blue ink
Calvin Epoxy mark burnt into wood
Calvin Epoxy brand guidelines sheet
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